LESS: Low Effort Sales Strategy
Sell more. Chase less. Close better.
 
By now, you've probably done all the “right” things:
You've followed up, explained your offer clearly, stayed professional and still… they don't buy.
 
When that happens, what you need isn’t another script.
You need clarity and a system that actually works.
 
LESS gives you that system.
It's a calm, confident approach for sales professionals who are done with outdated tactics and chasing dead leads.
 
What you'll learn in LESS:
How to lead sales calls without pressure or pushiness
How to run C-suite meetings without sounding small
How to reframe objections and filter out bad leads early
How to speak with authority, even if you’re the underdog
How to simplify your message so buyers actually listen
 
What's inside the LESS playbook:
My complete LESS Framework
Strategy to identify decision makers and bypass gatekeepers
Rapport building that feels natural, not fake
The 5–15–10–5 Sales Call Structure
High trust objection reframes and buyer filters
Real world case study from a £12M business
A printable LESS Cheat Sheet for weekly execution
 
This isn't a course.
It's a field tested sales system I've used with founders and teams to close better deals, lead stronger conversations and stop wasting time on prospects who were never going to buy.