Fix your sales. Win better customers. Scale with less.

My name is George and I help professionals scale their skills and make their business profitable.

I have led sales teams of 30, managed global trading operations around UK and Europe, and fixed broken sales systems in multi million dollar companies that were stuck.

I draw from real world experience, to help leaders turn their underperforming teams into confident closers, clean up pipelines from unnecessary work and build sales strategies that scale without micromanagement.

I have built LESS (Low Effort Sales Strategy) to get your sales process working without your daily presence.

LESS

It is a practical sales guide for founders, CEOs, team leads and sales pros who are done with over explaining, overthinking and overdoing. Inside, you will get the exact framework I use:

1. To start real sales conversations with confidence

2. To turn objections around, without sounding defensive

3. To close deals calmly and consistently

LESS is not a theory.

It is built from real deals closed across startups and £10 M+ businesses across UK and Europe.